Text Analytics | Text Analysis Software | Feedback Ferret
Download PDF

Ferret out actionable insight with text analytics



Fundamentally we work on the basis that you can ask the customers as many structured questions as you like, but they will tell you what’s most important to them in the verbatim comments.  If you can’t effectively analyse this then you are missing out on customer gold!”

Jonny Combe, BMW

Text analytics (also known as text analysis) is the process used to derive usable information from unstructured text.

Our proprietary text analysis engine quickly and accurately identifies all the topics your customers are talking about. It filters vital feedback from chatter, automatically analyses every sentence in context and categorises them into Topics tailored to your business.

Feedback Ferret offers a fully managed service:

  • We do ALL the coding, data management and data processing which saves you time and resource;
  • We continuously monitor the quality of the results and improve the text coding to ensure very high levels of accuracy. 

We do all the heavy lifting for text analytics, you simply receive the results. Use them to improve your customer experience, loyalty and satisfaction.


Ferret Paper