Text analytics (also known as text analysis) is the process used to derive usable information from unstructured text.
Our powerful text analytics software quickly and accurately identifies all the topics your customers are talking about in their feedback. Our text analytics tools filter vital feedback from chatter, automatically analyses all the unstructured text in every sentence in context and categorises them into topics tailored to your business.
Feedback Ferret text analytics software delivers world leading levels of accuracy. Our text analytics software is unique. It does not use automatic machine learning or natural language processing, instead we have a team of experts who have built and constantly improve our own proprietary ‘Lexicon’.
Feedback can be analysed in any language using text mining analytics tools.
Feedback Ferret offers a fully managed service:
We do all the heavy lifting for text analytics, you simply receive the results. Use them to improve your customer experience, loyalty and satisfaction.
Please note, you don’t need dedicated analysts in your business to use the results provided by Feedback Ferret’s text analytics.
When is a dog a dog? When is cool cool? – Considering using text analytics to understand Voice of Customer comments? Make sure the solution you choose can distinguish between a dog & a dog, and cool & cool. Curious?
How to find out things you don’t already know – It really doesn’t matter how much customer feedback you collect any more – a good contextual text mining tool will be able to analyse the data and discover meaningful trends and topics.
Accuracy for text analytics is vital – We see that a French company has just launched a new text analysis tool that claims to have up to 80% accuracy in identifying sarcastic comments posted online. We’ve been able to do that since 2002!
“Fundamentally we work on the basis that you can ask the customers as many structured questions as you like, but they will tell you what’s most important to them in the verbatim comments. If you can’t effectively analyse this then you are missing out on customer gold!”
Jonny Combe, BMW
FIND OUT MORE:
To find out more about our Lexicon, how we create Reporting Topics, how we achieve high accuracy levels, how we calculate Impact and Sentiment Analysis, and how we deal with multiple languages, please download our comprehensive Text Analytics Product Guide.