P&O Ferries has always conducted customer surveys but appreciated that the feedback they were getting was not providing sufficient insight as to why customers were giving the scores they did. So they recently turned to Feedback Ferret to help them unlock the reasons behind the scores.
Much deeper understanding of what drives customer scores.
P&O needed to understand what drives customer scores and, by acting on the insight, drive rapid improvements in customer experience. This results in immediate impact on customer retention and advocacy which in turn delivers real improvements to profitability.
Linking customer rating metrics, such as Net Promoter Scores (NPS) to actual future revenues of customers provides the basis for robust ROI forecasts for this type of Voice of Customer programme. With a correlation between rating score and customer revenues, P&O is able to assess the financial benefit for improving those scores. By knowing the factors that have the biggest effect on customers’ scores, P&O is in the enviable position of being able to prioritise the levers that need to be pulled that will have the greatest impact on future revenues. This knowledge enables the company to tackle the root cause of those problems, as well as addressing individual customers who mention them in their feedback.
The Analytics dashboards gives all departments in the business the opportunity to understand what drives customer satisfaction, so improvement plans can be quickly implemented to raise standards of customer experience throughout the life cycle, from bookings to journeys on the ships.