Yes, it’s good to collect customer feedback – but don’t spend all your time collecting and analysing it – do something with it. What a great message that is and one that we at Feedback Ferret totally endorse.
Faced with a lack of insight into why their customers were giving the scores they were in their customer feedback surveys, P&O has turned to Feedback Ferret to help them unlock the reasons behind the scores.
Following the signing of a new partnership agreement with retail technology experts, SmartLife, Feedback Ferret is gearing itself up to launch its customer feedback solution into the Polish retail market.
Is it just me or are we all suffering from survey overload these days? Or is it just that surveying every single customer experience has become the latest trend and is now being done in such a way that this is actually affecting the experience they are surveying?
How does a hotel chain or a travel operator know which facilities need upgrading? New beds? New bathrooms? New TVs? New soft furnishings? It’s time to stop second guessing customers and simply ask them.