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Customer feedback: the death of market research
In the 1920s and 30s, when market research began to appear as part of the golden age of American radio advertising, it was heralded as cost effective, efficient and innovative.
The mystery of mystery shopping
Mary Portas, the celebrity-business-guru du jour was back on our TV screens last week with a new show – Secret Shopper. One company enjoying some unexpected success from the ser
Is all this social media hype just a tad misplaced?
There’s no denying it, the arrival of social media has made a big splash! Brands are being encouraged to adopt social media monitoring strategies in order to find out what their