Text Analytics Company Goes From Strength To Strength

Feedback Ferret South Africa goes from strength to strength

Following its inception in 2013, the South African division of Feedback Ferret has grown beyond all expectations. Headed up by Jason Wilford and Richard Pickering, the new office has already substantially developed the company’s profile in South Africa.


With a background in the customer feedback hardware market, Jason fully understands the opportunities for the Feedback Ferret technology. “We have wanted to introduce a technical solution like Feedback Ferret for some time now and have been very excited to see it already adopted so readily and successfully. Our clients who have already tried and tested the technology have embraced it wholeheartedly and fully appreciate its benefits.”

Of their partnership with Feedback Ferret SA, William Gallacher of the South African National Blood Service says: “We are delighted to work with you; you are true professionals in the feedback industry. I am ecstatic; excited and proud that SANBS is part of this project. It’s been such a wonderful experience working with Feedback Ferret SA.”

As well as SANBS, clients acquired by Feedback Ferret SA include JD Group, Edcon, Planet Fitness, NuMetro and, most recently, Vodacom and the University of Witwatersrand in Johannesburg. The sheer variety of industry sectors covered by their first few clients proves what a flexible solution the Ferret is.

Piers Alington, Managing Director of Feedback Ferret says: “The South Africans love innovative products and technology that will help them get ahead in this vibrant market – so Feedback Ferret’s customer experience solution hits all the right buttons. We are proud to have now opened an office in Johannesburg which will enable us to develop further business in the country, and ultimately across all of Africa from this new base. The UK and US teams have warmly welcomed Jason, Richard and the whole team to the Feedback Ferret fold.”