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Welcome to Ferret World: our news, blogs & opinions

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Have your customer feedback cake & eat it!

Customer feedback surveys often focus on key KPIs rather than customer experience. Find out how you can focus on both and still get all the insight you’ll ever need.

Focus group at fingertips Make decisions faster – use Text Analytics!

Have you ever wanted a Focus Group at your finger tips? Use Text Analytics. Find out how we can help you make faster strategic decisions.

Use atonement to transform your customer experience Use atonement to transform your customer experience

Sometimes it is the little things that make the difference. Find out how you can use the little things to win customers over.

Finding out the unknown unknowns from your customer feedback Finding out the unknown unknowns from your customer feedback

It doesn’t matter how much customer feedback you collect, a good text analysis engine will discover all the unknown unknowns within it.

Leap of faith Customer feedback surveys: We’ve always done it that way!

Are you churning out the same customer feedback surveys, not daring to change for fear of comparing apples and pears? It’s time to take a leap of faith.

tea pot Is your customer feedback process fit for purpose (unlike the teapot)?

Have you ever stood in your customers’ shoes and assessed your own customer feedback process? If not, read on.

What’s the difference between surveys and feedback forms?

Understand the difference between a traditional ‘survey’ and a ‘customer feedback form’ and decide what’s right for your business. Find out more.

happy customer When is a happy customer not a happy customer?

Your happiest customers may rate you 10/10 but don’t ignore their negative feedback comments. They are gold dust!

Feedback Ferret client, Infiniti, tops the J.D. Power CSI!

Huge, Ferrety CONGRATULATIONS to our client, Infiniti, who now ranks #1 in the 2018 US J.D. Power Customer Service Index among luxury brands. Find out more.

Straw that breaks camels back Identifying the straw that breaks the camel’s back

Is your organisation able to identify those moments that push a customer over the edge? You know, the straws that break the camel’s back? Find out more.

steering back on course Is your customer feedback programme being knocked off-course?

Sometimes, things don’t go according to plan. Is your customer feedback programme delivering the results you expected? If not, find out why.

perfect survey Research proves short, open-ended customer surveys work

Find out about our research that proves short, open ended surveys generate better responses.


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