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Welcome to Ferret World: our news, blogs & opinions

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The true value of negative customer feedback

Is negative customer feedback a bad thing? Turn the negative to positive and keep them following your brand. Hug the cactus.

Customers are for life, not just for Christmas

Looking back on your business in 2018, do you REALLY know your customers? Do you really know WHY they purchase from you? Have you ever ASKED them?

WestJet Christmas Miracle – a priceless customer experience

The Christmas customer experience demonstrated by WestJet back in 2013 is still one of the best we’ve ever seen. Watch it again!

Have your customer feedback cake & eat it!

Customer feedback surveys often focus on key KPIs rather than customer experience. Find out how you can focus on both and still get all the insight you’ll ever need.

Focus group at fingertips Make decisions faster – use Text Analytics!

Have you ever wanted a Focus Group at your finger tips? Use Text Analytics. Find out how we can help you make faster strategic decisions.

Use atonement to transform your customer experience Use atonement to transform your customer experience

Sometimes it is the little things that make the difference. Find out how you can use the little things to win customers over.

Finding out the unknown unknowns from your customer feedback Finding out the unknown unknowns from your customer feedback

It doesn’t matter how much customer feedback you collect, a good text analysis engine will discover all the unknown unknowns within it.

Leap of faith Customer feedback surveys: We’ve always done it that way!

Are you churning out the same customer feedback surveys, not daring to change for fear of comparing apples and pears? It’s time to take a leap of faith.

tea pot Is your customer feedback process fit for purpose (unlike the teapot)?

Have you ever stood in your customers’ shoes and assessed your own customer feedback process? If not, read on.

What’s the difference between surveys and feedback forms?

Understand the difference between a traditional ‘survey’ and a ‘customer feedback form’ and decide what’s right for your business. Find out more.

happy customer When is a happy customer not a happy customer?

Your happiest customers may rate you 10/10 but don’t ignore their negative feedback comments. They are gold dust!

Feedback Ferret client, Infiniti, tops the J.D. Power CSI!

Huge, Ferrety CONGRATULATIONS to our client, Infiniti, who now ranks #1 in the 2018 US J.D. Power Customer Service Index among luxury brands. Find out more.


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