Surveys Archives - Feedback Ferret
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News & Blog

Welcome to Ferret World: our news, blogs & opinions


Are you ready to leap into the brave new world of customer feedback?

Find out about this “brave new world” of customer feedback. Is it one you should take a step into? The words our clients say all too often are “why didn’t we do this sooner?”

The awesomeness of the Feedback Ferret Lexicon

Find out how awesome our text analytics engine is – how many ways can the Feedback Ferret Lexicon interpret the words “Good”?

The perils of rewarding staff on scores

Surveys should tell you how well you are meeting the needs of your customers but in reality, a lot of surveys are only used to reward staff performance.

Customer Feedback: Hear it straight from the horse’s mouth

Allow your customers to tell you what’s important to them. Don’t put words into their mouths based on what is important to the business!

Have your customer feedback cake & eat it!

Customer feedback surveys often focus on key KPIs rather than customer experience. Find out how you can focus on both and still get all the insight you’ll ever need.

Finding out the unknown unknowns from your customer feedback Finding out the unknown unknowns from your customer feedback

It doesn’t matter how much customer feedback you collect, a good text analysis engine will discover all the unknown unknowns within it.

Leap of faith Customer feedback surveys: We’ve always done it that way!

Are you churning out the same customer feedback surveys, not daring to change for fear of comparing apples and pears? It’s time to take a leap of faith.

tea pot Is your customer feedback process fit for purpose (unlike the teapot)?

Have you ever stood in your customers’ shoes and assessed your own customer feedback process? If not, read on.

What’s the difference between surveys and feedback forms?

Understand the difference between a traditional ‘survey’ and a ‘customer feedback form’ and decide what’s right for your business. Find out more.

perfect survey Research proves short, open-ended customer surveys work

Find out about our research that proves short, open ended surveys generate better responses.

customer experience Customer experience: how not to handle Hot Alerts

This brilliantly simple blog sends out a clear message about customer experience – if you don’t want to listen, don’t ask!

Tiny mozzarella balls spark customer feedback anguish

Giving constructive customer feedback on a take away pizza and salad should be a simple process. Not in this case! Find out what Sonia had to endure.

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