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The Ferret Story

Feedback Ferret first started in 1998, analysing open-ended customer feedback at a level that had never been possible before.

Year on year, we have painstakingly tweaked and improved our capabilities and evolved Feedback Ferret to create a Complete Customer Experience Solution.

With success stories that include some of the world’s largest brands, we have grown into customer feedback and text analytics experts.

Our Management Team:
photo of Paul Shearing
Piers Alington
CEO

Co-founder Piers has spent 20 years talking to and working with companies about their customer feedback programmes. What Piers doesn’t know about text analytics and generating insightful customer feedback simply isn’t worth knowing.

photo of Paul Shearing
Mark Spicer
Head of Product Development

Co-founder Mark is our chief technical Ferret and is responsible for all product development. With over 40 years’ experience in software development, Mark is the architect of the powerful Ferret text analysis engine and reporting platform.

photo of Paul Shearing
Vian van der Berg
Business Manager

Vian has 28 years’ experience in a variety of different fields – finance, credit management, legal, wholesale operations and training. He has  responsibility for all financial, contractual, business administration and office matters at Feedback Ferret.

photo of Paul Shearing
Jamie McNabb
Senior Developer

Jamie has 30 years’ experience working in the computer science and technical development field. In the early part of his career, Jamie was exposed to a myriad of different industries and environments, developing a wide array of technical solutions.

photo of Paul Shearing
Martyn Woodison
Head of Insight & Reporting

Martyn has experience in various analytical roles working at a number of globally recognised organisations. Martyn has developed a number of key skills such as programming, data visualisation techniques using a wide variety of tools and a number of data science skills.

Feedback Ferret - from today back to 1998:
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