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Retailer pays heavy price for not listening to customer feedback
When a customer doesn’t feel valued, they vote with their wallet. And while my wallet is undoubtedly happier now, this giant of the retail world needs to sit up and start listening.
Do feedback analysis make you feel more like a statistic than a valued customer?
Whenever you receive a customer feedback survey, do you feel like “a data-provider, a statistic, a possible source for more profit”?
6 facts that will make you re-think your feedback strategy
How can organisations adapt to survey fatigue and falling response rates and still extract actionable insight from their customers’ feedback surveys?