February 2015 - Feedback Ferret
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Monthly Archives: February 2015

Welcome to Ferret World: our news, blogs & opinions


How PC World could improve their customer experience

Richard Branson is famous for empowering his employees. This week, I decided PC World needed to take a leaf out of Mr Branson’s book.

Don’t just talk about customer experience – do it!

The trials and tribulations of being on the wrong receiving end of “customer experience”.

Let’s get straight to the point

We’ve all been subjected to vast and indigestible feedback surveys, with page upon page of requests for your ratings on every conceivable subject about which the company