I have read and agree to theTerms and Conditions
Satisfaction Survey Perils
Published in November 2014 by Auto Retail Bulletin, this article by Feedback Ferret’s Piers Alington, explores the inherent dangers in linking remuneration to satisfaction scores.
Customer experience and the value of human beings
We humans are unpredictable and emotional and the businesses that do customer experience best are those that recognise that and take the time to get to know their customers.