December 2014 - Feedback Ferret
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Monthly Archives: December 2014

Welcome to Ferret World: our news, blogs & opinions

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Satisfaction Survey Perils

Published in November 2014 by Auto Retail Bulletin, this article by Feedback Ferret’s Piers Alington, explores the inherent dangers in linking remuneration to satisfaction scores.

Customer experience and the value of human beings

We humans are unpredictable and emotional and the businesses that do customer experience best are those that recognise that and take the time to get to know their customers.