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Stop second guessing your customers. Ask them!
How does a hotel chain or a travel operator know which facilities need upgrading? New beds? New bathrooms? New TVs? New soft furnishings? It’s time to stop second guessing customers and simply ask them.
Could text analytics mean the death of attributes?
Finally, the research industry gets it! This is a fantastic article which clearly demonstrates the benefits of using text analytics over attributes for customer satisfaction surveys.