July 2014 - Feedback Ferret
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Monthly Archives: July 2014

Welcome to Ferret World: our news, blogs & opinions


Automotive manufacturer, Kia, overwhelmed by quality of customer insight

Feedback Ferret undertook a pilot with Kia and blew them away with the insight that was produced. Find out more …

Funny customer feedback

The Feedback Ferret lexicon evolves continuously. Our Lexicon team is constantly monitoring customer feedback and checking that all comments are correctly categorised.

Audi drive customer service improvements

In a bid to improve the customer experience for their service customers, Audi dealers are using Feedback Ferret to equip themselves with vital customer information prior to customers arriving at the dealership.

Does data drive decisions?

“Many organisations spent a lot of time debating the ‘what’ because different people had different data. Once everyone has the same version of truth, you can shift to the ‘how’ – and you are able to do more and more, better and better.”

Feedback Ferret South Africa goes from strength to strength

Feedback Ferret is proud to have now opened an office in Johannesburg which will enable us to develop further business in the country, and ultimately across all of Africa from this new base.