May 2014 - Feedback Ferret
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Monthly Archives: May 2014

Welcome to Ferret World: our news, blogs & opinions


Customer surveys – Ask less to get more?

How do we obtain so much customer insight with only two questions on our “perfect Feedback Ferret customer survey”. Do we really have to ask less to get more?

MINI build quality improves as manufacturing managers respond quickly to technical issues

With their parent company, BMW adopting the Ferret to analyse customer feedback, MINI has now implemented Feedback Ferret to drive up the build quality of their vehicles.

A lesson in how NOT to conduct customer feedback

Vistaprint is yet another example of a company that has jumped enthusiastically on the customer feedback bandwagon. But in my experience, it fails dismally to close the loop with their customers. So why bother with the feedback survey at all?