February 2014 - Feedback Ferret
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Monthly Archives: February 2014

Welcome to Ferret World: our news, blogs & opinions


What makes a successful Voice of Customer programme for retailers?

Information overload has become more and more commonplace and many companies simply don’t know where to start. Organisations must ensure that their customer feedback is readily and easily available to local as well as head office managers.

Don’t just gather customer feedback, act on it!

A new Voice of Customer report published by eDigitalResearch has highlighted the importance of taking customer feedback on board and acting on it.

Customer Experience solution providers set to benefit from more growth in 2014

It is heartening that so many companies are now recognising that investing in the customer experience can reap rewards for their sales and profitability.