July 2013 - Feedback Ferret
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Monthly Archives: July 2013

Welcome to Ferret World: our news, blogs & opinions

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The true value of negative customer feedback

Is negative customer feedback a bad thing? Turn the negative to positive and keep them following your brand. Hug the cactus.

Accuracy for text analytics is vital

We see that a French company has just launched a new text analytics tool that claims to have up to 80% accuracy in identifying sarcastic comments posted online. We’ve been able to do that since 2002!

Improving feedback analysis in the Automotive industry

BMW Group UK customer management teams are using Feedback Ferret to track customer feedback to make speedy decisions about their customer experience.