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Want Richard Branson’s success? Empower people to identify problems and fix them!
Another week and another article about how companies should focus on customer experience and really get inside
Customer feedback: the death of market research
In the 1920s and 30s, when market research began to appear as part of the golden age of American radio advertising, it was heralded as cost effective, efficient and innovative.
The mystery of mystery shopping
Mary Portas, the celebrity-business-guru du jour was back on our TV screens last week with a new show – Secret Shopper. One company enjoying some unexpected success from the ser