February 2011 - Feedback Ferret
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Monthly Archives: February 2011

Welcome to Ferret World: our news, blogs & opinions


Want Richard Branson’s success? Empower people to identify problems and fix them!

Another week and another article about how companies should focus on customer experience and really get inside

Customer feedback: the death of market research

In the 1920s and 30s, when market research began to appear as part of the golden age of American radio advertising, it was heralded as cost effective, efficient and innovative.

The mystery of mystery shopping

Mary Portas, the celebrity-business-guru du jour was back on our TV screens last week with a new show – Secret Shopper. One company enjoying some unexpected success from the ser