Transform your customer feedback into actionable insight using text analytics.

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What We Do

Collect Feedback

We automatically gather all your customer feedback from any touchpoint, working with you on seamless data integration. All your feedback comments are consolidated from any customer satisfaction surveys you operate into a single reporting platform.

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Analyse Customer Feedback

With over 20 years of development our powerful text analytic technology quickly and accurately identifies all the words, phrases and sentences in context from the feedback and reviews you receive and categorises them by topics tailored for your business.

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Receive Alerts

Automated alerts are the lifeblood of any Customer Experience Reporting. Red flag alerts enable you to troubleshoot issues before they escalate. Green flag alerts help build emotional loyalty. Contact requests means you never miss an urgent customer request.

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The dashboard tool is designed for all levels of users, from people who need simple reports through to data analysts. You can select filters to focus on date range, specific business areas, geographical zones, or employees. Then drill down into the actual comments and take action where necessary to improve customer satisfaction.

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Advice & Support

Delivering real value to your customer experience programme our team of experts will seek to understand your business. Our fully managed service means we do ALL the coding and data management which saves you time and resource. You simply receive the results.

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For more information about our services and clients, please see our Resources section or contact us to arrange a demo.

“Feedback Ferret has given P&O Ferries the meaning behind its NPS. We can now quickly and easily identify exactly what our customers are telling us to improve, and what we need to do more of.”
Jenny Lorimer, P&O Ferries
““It is unbelievable the insight that we are now able to show to the retailers. We’re not having conversations about scores and numbers any more, but talking about the real issues that they need to improve their customer experience.”
Mark Crandon, BMW

Case Studies

Guinness Partnership

Guinness Partnership

Reducing operational costs

As a result of their feedback programme, Guinness Partnership has made cost savings on boilers and is reacting faster to safety issues. Find out more.

p and o ferry

P&O Ferries

Unlocking the reasons behind customer scores

Thanks to their feedback programme, P&O Ferries are in the enviable position of being able to prioritise what actions will have the greatest impact on future revenues.

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Jardine Motors

Partnering with Feedback Ferret to "make the difference"

As a result of their feedback programme, Jardine Motors identified a number of key areas for improvement including client communication and internal processes.


Health and Safety in Social Housing
How adhering to the Housing Health & Safety Ratings System is easier than ever

We are delighted to announce the exciting launch of our Housing Health and Safety text analytics solution.

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Closing the loop with your customers is critical

Ever thought about turning a complaint into a sales opportunity? Does your organisation take too long to respond to complaints or even ignore them totally?

automotive dealier and customers
The perils of rewarding staff on scores

Surveys should tell you how well you are meeting the needs of your customers but in reality, a lot of surveys are only used to reward staff performance.

White Papers

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Bridging the gap between customer feedback comments and regulatory standards
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Hot Alerts: the Lifeblood of any robust Customer Feedback Programme
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How Well Do You Wear Your Customer Hat?