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Are the banks heading for another crisis?
by Piers Alington on March 9, 2011 at 11:58 am
Bankers have had a pretty bad rap in recent years. The economic crisis and the near daily outcry over overinflated bonuses have sent their stock – in the public eye at least – spiralling downwards. So it’s hardly surprising that… Read more...
The mystery of mystery shopping
by Piers Alington on February 10, 2011 at 2:22 pm
Mary Portas, the celebrity-business-guru du jour was back on our TV screens last week with a new show – Secret Shopper. One company enjoying some unexpected success from the series is mystery shopper company Retail Eyes. The company told DIY… Read more...
Does the world really need market research any more?
by Feedback Ferret on November 22, 2010 at 3:08 pm
By Piers Alington For many brands – and the research agencies that serve them – this question might sound like heresy, but at Feedback Ferret, we think it’s one that’s worth asking. And we’re not the only ones… As Helen… Read more...
Insight is worthless without action
by Feedback Ferret on November 8, 2010 at 8:48 am
By Piers Alington In the digital world we live in, much of what we do in customer insight and customer experience management is driven by data. Because of this, it’s easy to become overwhelmed by so much data that we… Read more...
