market research
Listen to *all* your customers for business success
by Piers Alington on July 21, 2011 at 9:21 am
Two pieces of apparently unconnected research last week really caught my eye. The first, from Forrester, found that while more than three-quarters of US companies monitor online conversations and respond to customer feedback through social media, only 20% feed this… Read more...
Customer feedback: the death of market research?
by Feedback Ferret on February 22, 2011 at 8:50 am
An article I wrote for Netimperative is now live, read the opening below or click here to read in full. In the 1920s and 30s, when market research began to appear as part of the golden age of American radio… Read more...
Want Richard Branson’s success? Empower people to identify problems and fix them!
by Feedback Ferret on February 22, 2011 at 8:40 am
Another week and another article about how companies should focus on customer experience and really get inside the minds of their customers. The article in question comes from Virgin’s business guru himself Richard Branson: “So you have an idea for… Read more...
The mystery of mystery shopping
by Piers Alington on February 10, 2011 at 2:22 pm
Mary Portas, the celebrity-business-guru du jour was back on our TV screens last week with a new show – Secret Shopper. One company enjoying some unexpected success from the series is mystery shopper company Retail Eyes. The company told DIY… Read more...
London Underground spends £1.3m on mystery shoppers
by Piers Alington on February 7, 2011 at 10:30 am
If you are a London resident, you might have seen this in this week’s Evening Standard: “It comes as a shock to learn that Transport for London spent £1.3 million last year on consultants who sent “mystery passengers” on to… Read more...
Does the world really need market research any more?
by Feedback Ferret on November 22, 2010 at 3:08 pm
By Piers Alington For many brands – and the research agencies that serve them – this question might sound like heresy, but at Feedback Ferret, we think it’s one that’s worth asking. And we’re not the only ones… As Helen… Read more...
