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Are the banks heading for another crisis?
by Piers Alington on March 9, 2011 at 11:58 am
Bankers have had a pretty bad rap in recent years. The economic crisis and the near daily outcry over overinflated bonuses have sent their stock – in the public eye at least – spiralling downwards. So it’s hardly surprising that… Read more...
The mystery of mystery shopping
by Piers Alington on February 10, 2011 at 2:22 pm
Mary Portas, the celebrity-business-guru du jour was back on our TV screens last week with a new show – Secret Shopper. One company enjoying some unexpected success from the series is mystery shopper company Retail Eyes. The company told DIY… Read more...
London Underground spends £1.3m on mystery shoppers
by Piers Alington on February 7, 2011 at 10:30 am
If you are a London resident, you might have seen this in this week’s Evening Standard: “It comes as a shock to learn that Transport for London spent £1.3 million last year on consultants who sent “mystery passengers” on to… Read more...
Is all this social media hype just a tad misplaced?
by Feedback Ferret on December 8, 2010 at 4:54 pm
by Piers Alington There’s no denying it, the arrival of social media has made a big splash! Brands are being encouraged to adopt social media monitoring strategies in order to find out what their customers really want and what they… Read more...
Does the world really need market research any more?
by Feedback Ferret on November 22, 2010 at 3:08 pm
By Piers Alington For many brands – and the research agencies that serve them – this question might sound like heresy, but at Feedback Ferret, we think it’s one that’s worth asking. And we’re not the only ones… As Helen… Read more...
Insight is worthless without action
by Feedback Ferret on November 8, 2010 at 8:48 am
By Piers Alington In the digital world we live in, much of what we do in customer insight and customer experience management is driven by data. Because of this, it’s easy to become overwhelmed by so much data that we… Read more...
