brands
Are the banks heading for another crisis?
by Piers Alington on March 9, 2011 at 11:58 am
Bankers have had a pretty bad rap in recent years. The economic crisis and the near daily outcry over overinflated bonuses have sent their stock – in the public eye at least – spiralling downwards. So it’s hardly surprising that… Read more...
Want Richard Branson’s success? Empower people to identify problems and fix them!
by Feedback Ferret on February 22, 2011 at 8:40 am
Another week and another article about how companies should focus on customer experience and really get inside the minds of their customers. The article in question comes from Virgin’s business guru himself Richard Branson: “So you have an idea for… Read more...
The mystery of mystery shopping
by Piers Alington on February 10, 2011 at 2:22 pm
Mary Portas, the celebrity-business-guru du jour was back on our TV screens last week with a new show – Secret Shopper. One company enjoying some unexpected success from the series is mystery shopper company Retail Eyes. The company told DIY… Read more...
Is all this social media hype just a tad misplaced?
by Feedback Ferret on December 8, 2010 at 4:54 pm
by Piers Alington There’s no denying it, the arrival of social media has made a big splash! Brands are being encouraged to adopt social media monitoring strategies in order to find out what their customers really want and what they… Read more...
