actionable insights

Want Richard Branson’s success? Empower people to identify problems and fix them!

Another week and another article about how companies should focus on customer experience and really get inside the minds of their customers. The article in question comes from Virgin’s business guru himself Richard Branson: “So you have an idea for… Read more...

Is all this social media hype just a tad misplaced?

by Piers Alington There’s no denying it, the arrival of social media has made a big splash!  Brands are being encouraged to adopt social media monitoring strategies in order to find out what their customers really want and what they… Read more...

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