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Customer experience reporting

Gathering feedback

“By listening and acting on the negative comments, we have won unhappy customers back into the fold, improved facilities on specific sites, better equipped our accommodation according to customer needs and improved our staff training. The benefits of the programme are very clear to see throughout the organisation. Feedback Ferret is our greatest management tool for influencing our business decisions for our holiday offering.”

James Turner, Eurocamp

Feedback Ferret’s comprehensive and highly sophisticated suite of customer experience reporting tools empower you and your front-line people with the insight from feedback that you need so you can take proactive action to improve customer satisfaction.

All our customer satisfaction reporting tools are very easy to use and enable you to drill down as deep as you want into the results.

Within the Feedback Ferret platform, there are the following reporting tools:


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Ferret Explore

Our hugely popular Ferret Explore is the bedrock of our reporting tools. This online data hub enables you to quickly see the scale of topics raised by customers and explore the reasons behind their scores.

It comprises a powerful, web-based suite of data visualizations and reports to explore the verbatim analysis in conjunction with other feedback and customer data.

Ferret Reports

Feedback Ferret is able to produce customer satisfaction reports, tailored to your needs. These reports deliver key information to specific user groups (typically retail outlets, call centre teams, area field teams, executive management).

All customer experience reports are easy to digest: we aim to pass the “20 second rule” – your busy frontline people must be able to understand quickly what customers think about their experience and know how they can improve their customer experience and satisfaction.

Reports are automatically emailed to users in PDF, Excel or PowerPoint formats, depending on your requirements.

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