Competing in the ‘age of the customer’ depends on both understanding your customers and being able to act on what they’re telling you. But achieving this isn’t easy when you need to consolidate feedback from many thousands of customers, across multiple channels. And especially when you want to be able to act quickly on your insights.
Our technology was created to solve these issues.
We first started in 1998, analysing open-ended customer feedback at a level that had never been possible before. Year on year, we have painstakingly tweaked and improved the solution. And we’ll continue to do so. With success stories that include some of the world’s largest brands, we have grown into customer feedback experts and world leaders in the text analysis arena.
Here’s a little history: