About Us

The Company

We established the business in 1998 with expertise in developing innovative technical solutions and associated consulting services for
marketing data.

In 2003 we launched our Feedback Ferret technology for analysing customer feedback comments, so that organisations could enhance their ability to understand the expectations and experience of their customers.

As the channels have continued to multiply for voice of customer feedback, and response volumes have mushroomed beyond all expectations, we identified the need for a comprehensive end-to-end solution to manage and make sense of this valuable data. And that solution is Feedback Ferret, designed specifically to consolidate, manage and analyse multi-sourced, multi-format customer feedback, and to provide results quickly and easily to the people who need access to it, right across the organisation.

In 2008 we renamed the company from Metriq to Feedback Ferret, focussing 100% on the business of analysing customer feedback. Our head office is based in the heart of the Thames Valley in the UK, with offices in Chicago and Toronto to service our clients across the North American market.

And no, we don’t keep ferrets.