About Feedback Ferret Ltd

About Us

Robert Townsend's irreverent 1970's management book, 'Up the Organisation' perfectly embodies our attitude towards business. If you haven't read it, we recommend it wholeheartedly. As a former chief executive of Avis, Townsend's basic premise for a successful business is "to make profits and have fun" - notions to which we subscribe fully!

At Avis, Townsend famously responded to the challenge of competing with his much larger competitor, Hertz, by coining the phrase "we try harder".

At Feedback Ferret, we also try harder. We aim to be more professional than our competitors; we try harder to make our solutions smarter and we try harder to make our relationships with clients more enjoyable and productive.

Feedback Ferret was established back in 1998 as Metriq Ltd, with expertise in developing technical solutions for the marketing industry, and providing technical solutions and consulting in CRM.

This has evolved into our complete focus for managing and analysing customer feedback to enhance the ability of organisations to understand the expectations and experience of their customers. There is an ever increasing need for organisations to gain greater insight into what customers think about their experience, and how this customer intelligence can be used to improve business performance throughout the customer lifecycle.

As the channels multiple for this open-ended unstructured feedback, there is a need for a comprehensive solution to manage and make sense of this data. And that solution is Feedback Ferret, designed specifically to manage and analyse multi sourced customer feedback.

Feedback Ferret head office is based in the Thames Valley in the UK. We have a sales and support office in Toronto to service our clients across the North American and Canadian market.

And no, none of us keep ferrets.

Our clients

Feedback Ferret clients, past and present.