Customer feedback for Hotels & Resorts

• Enhance or replace existing 'room feedback' forms
• Go multi-channel to gather feedback at every point in a customer's experience, from web browsing, enquiries, bookings, accommodation, restaurants, entertainments and departure
• Use multi channel feedback to gather customer view at the time of their experience
• Trigger post-departure e-mails to stimulate feedback submissions
• Use the feedback to find out what makes customers tick - rather than as a reward mechanism for management
• Distribute customer feedback insight to frontline staff; make it easy for them to change and improve where it is necessary
• Enable direct follow-up to individual customers where appropriate